Eメールテンプレートのマークアップ

この記事では、標準的なHubSpot Eメールテンプレートのコーディング方法について説明します。EメールクライアントでサポートされるHTML機能とCSS機能は限られています。このため、クライアント間で一貫して表示されるEメールテンプレートをコーディングするには、ある程度の経験と忍耐力が必要です。HubSpotのEメールテンプレートは、ユーザーフレンドリーなドラッグ&ドロップテンプレートまたはコードファイルとして作成できるようになっています。

テンプレートレイアウトとコードファイル

ドラッグ&ドロップEメールテンプレートには、「レスポンシブ」と「基本」があります。「レスポンシブ」はレイアウトがビューポートのサイズに合わせて調整されることを意味し、「基本」はレイアウトが静的なままであることを意味します。

既定ではレスポンシブですが、詳細パネルの[レスポンシブEメールテンプレート]をクリックして[基本Eメールテンプレート]を選択することで、基本テンプレートに変換できます。

Eメールテンプレート-基本またはレスポンシブ

デザイナーはデザインマネージャーで既定の色とフォントをカスタマイズしたり([設定]>[マーケティング]>[Eメール])、ドラッグ&ドロップテンプレートのモジュールにインラインCSSを追加したりできます(モジュールのギアアイコン>[CSSを編集])。

HTMLとして複製することで、テンプレートレイアウトのマークアップはいつでも参照できます([アクション]>[HTMLに複製])。コードテンプレートでは、以下の変数を含めることにより、Eメールのマークアップを完全にカスタマイズできます。 

Eメールテンプレートの必須変数

HubSpotでEメールを送信するには、テンプレートに特定の情報を含める必要があります。必要なEメールHubL変数を参照してください。コードテンプレートを操作する場合は、1件ずつのEメールの内容を簡単に編集できるように、モジュールも使用する必要があります。

hs-inline-cssとdata-hse-inline-css

全てのクライアントで正しく表示されるEメールテンプレートをコーディングする際の課点の1つは、<head>内の<style>CSSがサポートされないことです。

Eメールテンプレートのコーディングを簡単にするために、HubSpotのEメール コード テンプレートでは特別なスタイルタグがサポートされます。デザイナーがこのタグを使用して記述したCSSは、コンパイルされてからインラインCSSに変換され、ターゲット要素に追加されます。hs-inline-cssというIDを持つスタイルタグに追加されたコードは、全てターゲットタグに追加されます。

例えば、Microsoft Outlookでは、<td>タグにインラインでフォントファミリーを指定しない限り、そのテーブル列に含まれる全てのテキストに既定のフォントファミリーが適用されます。以下の例では、hs-inline-cssスタイルタグを使用してテンプレート内の全てのテーブル列にフォントファミリーを追加します。メディアクエリーはインラインで指定できないため、別の<style>に含める必要があることに注意してください。

注:hs-inline-cssの代わりに、ドラッグ&ドロップテンプレートの[編集]>[Headの編集]で<style>タグにdata-hse-inline-css属性を設定することでも同じ目的を実現できます。コードファイルでは、(テンプレートに含まれるstyle#hs-inline-cssが1つだけであれば)どちらの方法も使用できます。複数のstyle[data-hs-inline-css="true"]要素を追加できます。

<!doctype html> <html> <head> {# coded email templates ONLY: #} <style type="text/css" id="hs-inline-css"> td { font-family: Arial, sans-serif; } </style> {# coded OR drag-and-drop email templates: #} <style type="text/css" data-hse-inline-css="true"> table { font-family: 'Courier New', sans-serif; } </style> </head> <body> <table> <tr> <td>Column 1</td> <td>Column 2</td> </tr> </table> </body> </html> <!doctype html> <html> <head> <style type="text/css" id="hs-inline-css"> td { font-family: Arial, sans-serif; } </style> <style type="text/css" id=data-hse-inline-css="true"> table { font-family: 'Courier New', sans-serif; } </style> </head> <body> <table style="font-family: 'Courier New', sans-serif;"> <tr> <td style="font-family: Arial, sans-serif;">Column 1</td> <td style="font-family: Arial, sans-serif;">Column 2</td> </tr> </table> </body> </html>

レスポンシブEメールテンプレート

HubSpotの既定のEメールテンプレートレイアウトでは、以下のマークアップが使用されます。レスポンシブレイアウトには、画像やテーブルをレスポンシブにするメディアクエリーが含まれています。レスポンシブレイアウトでは、[設定]>[マーケティング]>[Eメール]に接続する色とフォントの変数が使用されます。

HubSpotのレスポンシブレイアウトを使用する場合は、テキストの「列」を含むクラスが指定された<td>がレスポンシブになります。

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title>{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}</title> <meta property="og:title" content="{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}"> <meta name="twitter:title" content="{% if content.html_title and content.html_title != ""%}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}"> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> {% if content.meta_description %}<meta name="description" content="{{ content.meta_description }}"/>{% endif %} <style type="text/css" id="hs-inline-css"> /*<![CDATA[*/ /* everything in this node will be inlined */ /* ==== Page Styles ==== */ body, #backgroundTable { background-color: {{ background_color }}; /* Use body to determine background color */ font-family: {{ primary_font }}; } #templateTable { width: {{ email_body_width }}px; background-color: {{ body_color }}; -webkit-font-smoothing: antialiased; } h1, .h1, h2, .h2, h3, .h3, h4, .h4, h5, .h5, h6, .h6 { color:{{ primary_font_color }}; display:block; font-family: {{ primary_font }}; font-weight:bold; line-height:100%; margin-top:0; margin-right:0; margin-bottom:10px; margin-left:0; text-align:left; } h1, .h1 { font-size:26px; } h2, .h2 { font-size:20px; } h3, .h3 { font-size:15px; } h4, .h4 { font-size:13px; } h5, .h5 { font-size:11px; } h6, .h6 { font-size:10px; } /* ==== Header Styles ==== */ #headerTable { background-color: {{ background_color }}; color:{{ primary_font_color }}; font-family:{{ primary_font }}; font-size:10px; line-height:120%; text-align:right; border-collapse: separate !important; padding-right: {{email_body_padding}}px; } #headerTable a:link, #headerTable a:visited, /* Yahoo! Mail Override */ #headerTable a .yshortcuts /* Yahoo! Mail Override */{ font-weight:normal; text-decoration:underline; } /* ==== Template Wrapper Styles ==== */ #contentCell { padding: 10px 20px; background-color: {{ background_color }}; } #contentTableOuter { border-collapse: separate !important; background-color: {{ body_color }}; {% if email_main_body_box_shadow_css and email_main_body_box_shadow_css != "" %} box-shadow: {{ email_main_body_box_shadow_css }}; {% endif %} padding: {{email_body_padding}}px; } #contentTableInner { width: {{email_body_width}}px; } /* ==== Body Styles ==== */ .bodyContent { color:{{ primary_font_color }}; font-family:{{ primary_font }}; font-size: {{primary_font_size }}; line-height:150%; text-align:left; } /* ==== Column Styles ==== */ table.columnContentTable { border-collapse:separate !important; border-spacing:0; background-color: {{ body_color }}; } td[class~="columnContent"] { color:{{ primary_font_color }}; font-family:{{ primary_font }}; font-size:{{primary_font_size }}; line-height:120%; padding-top:20px; padding-right:20px; padding-bottom:20px; padding-left:20px; } /* ==== Footer Styles ==== */ #footerTable { background-color: {{ background_color }}; } #footerTable a { color: {{ secondary_font_color }}; } #footerTable { color:{{ secondary_font_color }}; font-family:{{ primary_font }}; font-size:12px; line-height:120%; padding-top:20px; padding-right:20px; padding-bottom:20px; padding-left:20px; text-align:center; } #footerTable a:link, #footerTable a:visited, /* Yahoo! Mail Override */ #footerTable a .yshortcuts /* Yahoo! Mail Override */{ font-weight:normal; text-decoration:underline; } .hs-image-social-sharing-24 { max-width: 24px; max-height: 24px; } /* ==== Standard Resets ==== */ .ExternalClass{ width:100%; } /* Force Hotmail to display emails at full width */ .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } /* Force Hotmail to display normal line spacing */ body, table, td, p, a, li, blockquote{ -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; } /* Prevent WebKit and Windows mobile changing default text sizes */ table, td { mso-table-lspace:0pt; mso-table-rspace:0pt; } /* Remove spacing between tables in Outlook 2007 and up */ img { vertical-align: bottom; -ms-interpolation-mode:bicubic; } /* Allow smoother rendering of resized image in Internet Explorer */ /* Reset Styles */ body { margin:0; padding:0; } table { border-collapse:collapse !important; } body, #backgroundTable, #bodyCell{ height:100% !important; margin:0; padding:0; width:100% !important; } a:link, a:visited { border-bottom: none; } /* iOS automatically adds a link to addresses */ /* Style the footer with the same color as the footer text */ #footer a { color: {{ secondary_font_color }};; -webkit-text-size-adjust: none; text-decoration: underline; font-weight: normal } /* Hide preview text on rendering */ #preview_text { display: none; } /*]]>*/ </style> <style type="text/css"> /*<![CDATA[*/ /* ==== Mobile Styles ==== */ /* Constrain email width for small screens */ @media screen and (max-width: 650px) { table[id="backgroundTable"] { width: 95% !important; } table[id="templateTable"] { max-width:{{ email_body_width }}px !important; width:100% !important; } table[id="contentTableInner"] { max-width:{{ email_body_width }}px !important; width:100% !important; } /* Makes image expand to take 100% of width*/ img { width: 100% !important; height: auto !important; } #contentCell { padding: 10px 10px !important; } #headerTable { padding-right: {{email_body_padding_num / 2 |int}}px !important; } #contentTableOuter { padding: {{email_body_padding_num / 2 |int}}px !important; } } @media only screen and (max-width: 480px) { /* ==== Client-Specific Mobile Styles ==== */ body, table, td, p, a, li, blockquote{ -webkit-text-size-adjust:none !important; } /* Prevent Webkit platforms from changing default text sizes */ body{ width:100% !important; min-width:100% !important; } /* Prevent iOS Mail from adding padding to the body */ /* ==== Mobile Reset Styles ==== */ td[id="bodyCell"] { padding:10px !important; } /* ==== Mobile Template Styles ==== */ table[id="templateTable"] { max-width:{{ email_body_width }}px !important; width:100% !important; } table[id="contentTableInner"] { max-width:{{ email_body_width }}px !important; width:100% !important; } /* ==== Image Alignment Styles ==== */ h1, .h1 { font-size:26px !important; line-height:125% !important; } h2, .h2 { font-size:20px !important; line-height:125% !important; } h3, .h3 { font-size:15px !important; line-height:125% !important; } h4, .h4 { font-size:13px !important; line-height:125% !important; } h5, .h5 { font-size:11px !important; line-height:125% !important; } h6, .h6 { font-size:10px !important; line-height:125% !important; } .hide { display:none !important; } /* Hide to save space */ /* ==== Body Styles ==== */ td[class="bodyContent"] { font-size:16px !important; line-height:145% !important; } /* ==== Footer Styles ==== */ td[id="footerTable"]{ padding-left: 0px !important; padding-right: 0px !important; font-size:12px !important; line-height:145% !important; } /* ==== Image Alignment Styles ==== */ table[class="alignImageTable"] { width: 100% !important; } td[class="imageTableTop"] { display: none !important; /*padding-top: 10px !important;*/ } td[class="imageTableRight"] { display: none !important; } td[class="imageTableBottom"] { padding-bottom: 10px !important; } td[class="imageTableLeft"] { display: none !important; } /* ==== Column Styles ==== */ td[class~="column"] { display: block !important; width: 100% !important; padding-top: 0 !important; padding-right: 0 !important; padding-bottom: 0 !important; padding-left: 0 !important; } td[class~=columnContent] { font-size:14px !important; line-height:145% !important; padding-top: 10px !important; padding-right: 10px !important; padding-bottom: 10px !important; padding-left: 10px !important; } #contentCell { padding: 10px 0px !important; } #headerTable { padding-right: {{email_body_padding_num / 2 |int}}px !important; } #contentTableOuter { padding: {{email_body_padding_num / 2 |int}}px !important; } } #preview_text { display: none; } /*]]>*/ </style> <!-- http://www.emailon@cid.com/blog/details/C13/ensure_that_your_entire_email_is_rendered_by_default_in_the_iphone_ipad --> <!-- --> <!-- --> <!-- _/ _/ _/ _/_/_/ _/ --> <!-- _/ _/ _/ _/ _/_/_/ _/ _/_/_/ _/_/ _/_/_/_/ --> <!-- _/_/_/_/ _/ _/ _/ _/ _/_/ _/ _/ _/ _/ _/ --> <!-- _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ --> <!-- _/ _/ _/_/_/ _/_/_/ _/_/_/ _/_/_/ _/_/ _/_/ --> <!-- _/ --> <!-- _/ --> <!-- --> <!-- Extra White Space! --> <!-- --> <!-- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - --> </head> <body leftmargin="0" marginwidth="0" topmargin="0" marginheight="0" offset="0"> <!-- Preview text (text which appears right after subject) --> <div id="preview_text" style="display:none!important">{% text "preview_text" label="Preview Text <span class=help-text>This will be used as the preview text that displays in some email clients</span>", value="", no_wrapper=True %}</div> <!-- The backgroundTable table manages the color of the background and then the templateTable maintains the body of the email template, including preheader & footer. This is the only table you set the width of to, everything else is set to 100% and in the CSS above. Having the width here within the table is just a small win for Lotus Notes. --> <!-- Begin backgroundTable --> <table align="center" bgcolor="{{ background_color }}" border="0" cellpadding="0" cellspacing="0" height="100%" width="100%" id="backgroundTable"> <tr> <td align="center" valign="top" id="bodyCell"> <!-- When nesting tables within a TD, align center keeps it well, centered. --> <!-- Begin Template Container --> <!-- This holds everything together in a nice container --> <table border="0" cellpadding="0" cellspacing="0" id="templateTable"> <tr> <td align="center" valign="top"> <!-- Begin Template Preheader --> <table border="0" cellpadding="0" cellspacing="0" width="100%" id="headerTable"> <div class="header-container-wrapper"> <tr> <td align="center" valign="top" class="bodyContent" width="100%" colspan="12"> <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper"> <tr> <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-email_view_as_web_page " style="" data-widget-type="email_view_as_web_page"> {% if content.create_page %} <div style="padding-top: 15px; font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: right; font-size: 9px; line-height: 1.34em; color: {{ secondary_font_color }}"> Not rendering correctly? View this email as a web page <a class="hubspot-mergetag" style="color: {{ secondary_font_color }}; text-decoration: underline; white-space: nowrap" data-viewaswebpage="true" href="{{ view_as_page_url }}">here</a>. </div> {% endif %} </div><!--end widget-span --> </td> </tr> </table> </td> </tr> </div><!--end header wrapper --> </table> <!-- End Template Preheader --> </td> </tr> <tr> <td align="center" valign="top" id="contentCell"> <!-- Begin Template Wrapper --> <!-- This separates the preheader which usually contains the "open in browser, etc" content from the actual body of the email. Can alternatively contain the footer too, but I choose not to so that it stays outside of the border. --> <table border="0" cellpadding="0" cellspacing="0" width="100%" id="contentTableOuter" style="{{email_body_border_css}}"> <tr> <td align="center" valign="top"> <table border="0" cellpadding="0" cellspacing="0" id="contentTableInner"> <div class="body-container-wrapper"> <tr> <td align="center" valign="top" class="bodyContent" width="100%" colspan="12"> <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper"> <tr> <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-logo " style="" data-widget-type="logo"> <div class="layout-widget-wrapper"> {% logo "logo_image" suppress_company_name=True, overrideable=True, label='Logo' %} </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </td> </tr> </table> </td> </tr> <tr> <td align="center" valign="top" class="bodyContent" width="100%" colspan="12"> <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper"> <tr> <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-email_body " style="" data-widget-type="email_body"> {% content_attribute "email_body" %}<p>Hi {{ contact.firstname }},</p> <p>Describe what you have to offer the customer. Why should they read? What did you promise them in the subject line? Tell them something cool. Make them laugh. Make them cry. Well, maybe don't do that...</p> <p>Use a list to:</p> <ul> <li>Explain the value of your offer</li> <li>Remind the reader what they’ll get out of taking action</li> <li>Show off your skill with bullet points</li> <li>Make your content easy to scan</li> </ul> <p><a href="http://hubspot.com">LINK TO A LANDING PAGE ON YOUR SITE</a> (This is the really important part.)</p> <p>Now wrap it all up with a pithy little reminder of how much you love them.</p> <p>Aw. You silver-tongued devil, you.</p> <p>Sincerely,</p> <p>Your name</p>{% end_content_attribute %} </div><!--end widget-span --> </td> </tr> </table> </td> </tr> <tr> <td align="center" valign="top" class="bodyContent" width="100%" colspan="12"> <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper"> <tr> <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-text " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="text"> <div class="layout-widget-wrapper"> {% text "social_sharing_label" label='Social Sharing Label' %} </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </td> </tr> </table> </td> </tr> <tr> <td align="center" valign="top" class="bodyContent" width="100%" colspan="12"> <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper"> <tr> <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-social_sharing " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="social_sharing"> <div class="layout-widget-wrapper"> {% widget_block social_sharing "Social Sharing" label="Social Sharing", use_page_url=False %} {% end_widget_block %} </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </td> </tr> </table> </td> </tr> </div><!--end body wrapper --> </table> </td> </tr> </table> <!-- End Template Wrapper --> </td> </tr> <tr> <td align="center" valign="top"> <!-- Begin Template Footer --> <table border="0" cellpadding="0" cellspacing="0" width="100%" id="footerTable"> <div class="footer-container-wrapper"> <tr> <td align="center" valign="top" class="bodyContent" width="100%" colspan="12"> <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper"> <tr> <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-email_can_spam " style="" data-widget-type="email_can_spam"> <p id="footer" style="font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: center; font-size: 12px; line-height: 1.34em; color: {{ secondary_font_color }}; display: block"> {{ site_settings.company_name }} {{ site_settings.company_street_address_1 }} {{ site_settings.company_street_address_2 }} {{ site_settings.company_city }}, {{ site_settings.company_state }} {{ site_settings.company_zip }} {{ site_settings.company_country }} <br/><br/> You received this email because you are subscribed to {{ subscription_name }} from {{ site_settings.company_name }}. <br/><br/> Update your <a class="hubspot-mergetag" data-unsubscribe="true" href="{{ unsubscribe_link }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">email preferences</a> to choose the types of emails you receive. <br/><br/> <a class="hubspot-mergetag" data-unsubscribe="true" href="{{ unsubscribe_link_all }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">Unsubscribe from all future emails</a> </p> </div><!--end widget-span --> </td> </tr> </table> </td> </tr> </div><!--end footer wrapper --> <tr> {% hubspot_footer %} </tr> </table> <!-- End Template Footer --> </td> </tr> </table> <!-- End Template Container --> </td> </tr> </table> </body> </html>

基本Eメールテンプレート

HubSpotの基本テンプレートレイアウトでは、異なるマークアップが使用され、Eメールをレスポンシブにするメディアクエリーは挿入されません。基本レイアウトでも、[設定]>[マーケティング]>[Eメール]に接続する色とフォントの変数が使用されます。

<!DOCTYPE html> <html bgcolor="{{ background_color }}" style="margin: 0; padding: 0; background-color: {{ background_color }}"> <head> <title>{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}</title> <meta property="og:title" content="{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}"> <meta name="twitter:title" content="{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}"> {% if content.meta_description %}<meta name="description" content="{{ content.meta_description }}" />{% endif %} <style type="text/css"> /*<![CDATA[*/ /* iOS automatically adds a link to addresses */ /* Style the footer with the same color as the footer text */ #footer a { color: {{ secondary_font_color }}; -webkit-text-size-adjust: none; text-decoration: underline; font-weight: normal } {% if email_main_body_box_shadow_css and email_main_body_box_shadow_css != '' %} #main_body { box-shadow: {{ email_main_body_box_shadow_css }}; } {% endif %} /* Hide preview text on rendering */ #preview_text { display: none; } /*]]>*/ </style> <!-- http://www.emailon@cid.com/blog/details/C13/ensure_that_your_entire_email_is_rendered_by_default_in_the_iphone_ipad --> <!-- --> <!-- --> <!-- _/ _/ _/ _/_/_/ _/ --> <!-- _/ _/ _/ _/ _/_/_/ _/ _/_/_/ _/_/ _/_/_/_/ --> <!-- _/_/_/_/ _/ _/ _/ _/ _/_/ _/ _/ _/ _/ _/ --> <!-- _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ --> <!-- _/ _/ _/_/_/ _/_/_/ _/_/_/ _/_/_/ _/_/ _/_/ --> <!-- _/ --> <!-- _/ --> <!-- --> <!-- Extra White Space! --> <!-- --> <!-- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - --> </head> <body bgcolor="{{ background_color }}" style="margin: 0; padding: 0; background-color: {{ background_color }}" marginheight="0" marginwidth="0" topmargin="0"> <!-- Preview text (text which appears right after subject) --> <div id="preview_text" style="display:none!important">{% text "preview_text" label="Preview Text <span class=help-text>This will be used as the preview text that displays in some email clients</span>", value="", no_wrapper=True %}</div> <!-- start container --> <table bgcolor="{{ background_color }}" style="background-color: {{ background_color }}; -webkit-font-smoothing: antialiased; -webkit-text-size-adjust: none" cellpadding="0" cellspacing="0" border="0" width="100%"> <tr> <td bgcolor="{{ background_color }}" style="background-color: {{ background_color }};"> <div align="center"> <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0"> <tr> <td align="center" bgcolor="{{ background_color }}" style="background-color: {{ background_color }}"> <!-- start header section --> <div class="header-container-wrapper"> <table class="wrappertable" cellpadding="0" cellspacing="0" border="0" width="{{ email_body_width }}"> <tr class="scaffold" style="font-size:0; height: 0px" height="0"><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td></tr> <tr> <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-email_view_as_web_page " style="" data-widget-type="email_view_as_web_page"> {% if content.create_page %} <div style="padding-top: 15px; font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: right; font-size: 9px; line-height: 1.34em; color: {{ secondary_font_color }}"> Not rendering correctly? View this email as a web page <a class="hubspot-mergetag" style="color: {{ secondary_font_color }}; text-decoration: underline; white-space: nowrap" data-viewaswebpage="true" href="{{ view_as_page_url }}">here</a>. </div> {% endif %} </div><!--end widget-span --> </td> </tr> </table> </div><!--end header wrapper --> <!-- end header section --> </td> </tr> </table> </div> </td> </tr> <tr> <td bgcolor="{{ background_color }}" style="padding: 10px 20px; background-color: {{ background_color }}"> <div align="center"> <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0"> <tr> <td id="main_body" width="{{ email_body_width }}" bgcolor="{{ body_color }}" style="padding: {{ email_body_padding }}px; background-color: {{ body_color }}; {{ email_body_border_css }}; border-radius: 4px"> <div align="center"> <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0"> <!-- start content --> <tr> <td style="padding: 0; background-color: {{ body_color }}"> <div align="center"> <table cellpadding="0" cellspacing="0" border="0" width="100%" style="font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}"> <tr> <td> <div align="center"> <!-- start body section --> <div class="body-container-wrapper"> <table class="wrappertable" cellpadding="0" cellspacing="0" border="0" width="{{ email_body_width }}"> <tr class="scaffold" style="font-size:0; height: 0px" height="0"><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td></tr> <tr> <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-logo " style="" data-widget-type="logo"> <div class="layout-widget-wrapper"> {% logo "logo_image" suppress_company_name=True, overrideable=True, label="Logo" %} </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </td> </tr> <tr> <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-email_body " style="" data-widget-type="email_body"> {% content_attribute "email_body" %}<p>Hi {{ contact.firstname }},</p> <p>Describe what you have to offer the customer. Why should they read? What did you promise them in the subject line? Tell them something cool. Make them laugh. Make them cry. Well, maybe don't do that...</p> <p>Use a list to:</p> <ul> <li>Explain the value of your offer</li> <li>Remind the reader what they’ll get out of taking action</li> <li>Show off your skill with bullet points</li> <li>Make your content easy to scan</li> </ul> <p><a href="http://hubspot.com">LINK TO A LANDING PAGE ON YOUR SITE</a> (This is the really important part.)</p> <p>Now wrap it all up with a pithy little reminder of how much you love them.</p> <p>Aw. You silver-tongued devil, you.</p> <p>Sincerely,</p> <p>Your name</p>{% end_content_attribute %} </div><!--end widget-span --> </td> </tr> <tr> <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-text " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="text"> <div class="layout-widget-wrapper"> {% text "social_sharing_label" overrideable=True, label="Social Sharing Label" %} </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </td> </tr> <tr> <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-social_sharing " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="social_sharing"> <div class="layout-widget-wrapper"> {% widget_block social_sharing "Social Sharing" label='Social Sharing', overrideable=True, use_page_url=False %} {% end_widget_block %} </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </td> </tr> </table> </div><!--end body wrapper --> <!-- end body section --> </div> </td> </tr> </table> </div> </td> </tr> <!-- end content --> </table> </div> </td> </tr> </table> </div> </td> </tr> <tr> <td bgcolor="{{ background_color }}" style="background-color: {{ background_color }}; padding: 13px {{ email_body_padding }}px"> <div align="center"> <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0"> <tr> <td align="center" bgcolor="{{ background_color }}" style="background-color: {{ background_color }}"> <!-- start footer section --> <div class="footer-container-wrapper"> <table class="wrappertable" cellpadding="0" cellspacing="0" border="0" width="{{ email_body_width }}"> <tr class="scaffold" style="font-size:0; height: 0px" height="0"><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td></tr> <tr> <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; "> <div class="widget-span widget-type-email_can_spam " style="" data-widget-type="email_can_spam"> <p id="footer" style="font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: center; font-size: 12px; line-height: 1.34em; color: {{ secondary_font_color }}; display: block"> {{ site_settings.company_name }} {{ site_settings.company_street_address_1 }} {{ site_settings.company_street_address_2 }} {{ site_settings.company_city }}, {{ site_settings.company_state }} {{ site_settings.company_zip }} {{ site_settings.company_country }} <br/><br/> You received this email because you are subscribed to {{ subscription_name }} from {{ site_settings.company_name }}. <br/><br/> Update your <a class="hubspot-mergetag" data-unsubscribe="true" href="{{ unsubscribe_link }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">email preferences</a> to choose the types of emails you receive. <br/><br/> <a class="hubspot-mergetag" data-unsubscribe="true" href="{{ unsubscribe_link_all }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">Unsubscribe from all future emails</a> </p> </div><!--end widget-span --> </td> </tr> </table> </div><!--end footer wrapper --> <!-- end footer section --> </td> </tr> <tr> {% hubspot_footer %} </tr> </table> </div> </td> </tr> </table> <!-- end container --> </body> </html>

ゼロから作成する

デザインマネージャーでゼロから.html Eメールを作成すると、以下のマークアップが自動生成されます。

<!doctype html> <html> <head> <title>{% if content.html_title and content.html_title != '' %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}</title> {% if content.meta_description %}<meta name="description" content="{{ content.meta_description }}"/>{% endif %} <style type="text/css" id="hs-inline-css"> /*<![CDATA[*/ /* everything in this style tag will be inlined onto matching elements */ .sample-rule { } /*]]>*/ </style> </head> <body> <!-- Preview text (text which appears right after subject in certain email clients) --> <div id="preview_text" style="display:none!important">{% text "preview_text" label="Preview Text <span class=help-text>This will be used as the preview text that displays in some email clients</span>", value="", no_wrapper=True %}</div> <!-- View as webpage link --> {% if content.create_page %} <div> Not rendering correctly? View this email as a web page <a class="hubspot-mergetag" data-viewaswebpage="true" href="{{ view_as_page_url }}">here</a>. </div> {% endif %} <!-- Insert body here --> <!-- Office location information and unsubscribe links --> <p id="footer"> {{ site_settings.company_name }}&nbsp; {{ site_settings.company_street_address_1 }}&nbsp; {{ site_settings.company_street_address_2 }}&nbsp; {{ site_settings.company_city }}&nbsp; {{ site_settings.company_state }}&nbsp; {{ site_settings.company_zip }}&nbsp; {{ site_settings.company_country }}&nbsp; <br/> You received this email because you are subscribed to {{ subscription_name }} from {{ site_settings.company_name }}. <br/> Update your <a class="hubspot-mergetag" data-unsubscribe="true" href="{{ unsubscribe_link }}">email preferences</a> to choose the types of emails you receive. <br/> <a class="hubspot-mergetag" data-unsubscribe="true" href="{{ unsubscribe_link_all }}">Unsubscribe from all future emails</a> </p> </body> </html>

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